Published on May 17th, 2022

SMS marketing, or as some say Short Message Service marketing, is one of the most popular marketing techniques. This strategy makes use of text messages to help business enterprises communicate with their customers. Businesses advertise offers, communicate updates, and send reminders to their customers through this channel.

There are usually two types of SMS marketing

One-way communication

In this type of SMS marketing, businesses just send their messages to the customers without expecting or entertaining a response.

Two-way communication

In this type of SMS marketing, customers send messages to businesses in response to some previous message or a new query.

Important aspects of Direct Mobile Marketing and SMS Marketing

Mobile marketing is a multi-channel marketing system. It can use any of the mobile-based platforms to communicate with the customers. The most common means of mobile marketing are SMS, MMS, websites, social media, email, and other applications. One can say SMS marketing is a subpart of direct mobile marketing. Mobile marketing is an excellent strategy to create omnichannel engagement between businesses and customers. May it is a short term or a long-term marketing campaign, mobile marketing will always support your business campaign. As most people in the world have easy access to a mobile, this marketing technique reaches a wider audience with very little effort.

Statistical studies about SMS marketing have shown that 83% of millennials look at SMS messages within 90 seconds from receipt. For 75% of millennials, SMS texts are the preferred method of communication to receive notifications from businesses. Marketing surveys are responded to by 31% of the recipients. When the same study was done on mobile marketing, it came to light that 46% of the emails are opened on mobiles. Customers spend 85% of their device time on mobiles. It was surprising to know that 50% of the product searches are done on mobiles.

Key features of SMS marketing

Cost-effective

As compared to email marketing campaigns, SMS marketing campaigns are more cost-effective. With proper planning and execution, you can save a lot through SMS marketing campaigns.

High read rate

The more statistical read rate of SMS than emails makes SMS marketing very desirable. Studies have indicated that 98% of brand marketing recipients read marketing SMS texts.

Preferred by customers

According to a survey, 75% of customers prefer SMS. The interactions are very quick and efficient; that is why the results are usually positive.

Key features of direct mobile marketing

Easy to plan and execute

If you are a beginner in the marketing world looking to market your business, direct mobile marketing is a good strategy. Direct mobile marketing campaigns are easy to plan and execute.

Quick launch

Direct mobile marketing is one of the quickest marketing strategies. You can easily set up a mobile marketing strategy and have it running in less than 24 hours.

Excellent analytics

By making use of direct mobile marketing tools, you can easily track your advertisements. The deliveries, conversion rates, responses and analytics are recorded and can be used for further reference.

Original News: https://martechseries.com/mts-insights/staff-writers/the-future-of-sms-marketing/

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